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       Trade West and CIRCA: A Partnership in Paradise

Downey, CA (January 11, 2001)--Trade West Inc., a manufacturer and distributor of Tropical -themed souvenir and party products, has selected CIRCA Information Technologies to provide warehouse management, employee time keeping, and purchasing software solutions.

To increase their business without adding staff, Trade West had been looking for a software solution that could easily be integrated with 4th Dimension, their existing system platform.  A representative from Intermec, a producer of hand-held bar code scanner hardware, introduced them to business partner, CIRCA Information Technologies, who also works with 4th Dimension.

Trade West anticipates a number of benefits from using CIRCA's Warehouse Management, Time and Attendance, and Procurement Management products. These include more efficiency and accuracy in the warehouse, man hour savings, and more automated purchasing capabilities. In addition, Trade West wants to be in a better position to implement EDI, the standard for electronic business communication. With CIRCA's proven expertise in these areas and the ability to build on Trade West's existing system, both companies look forward to a successful partnership.

Based in Honolulu, HI, Trade West sells over 500 tropical-inspired products in three lines to customers throughout the world. Products include floral leis, tropical accessories and party goods, fragrance items for personal use and the home, and specialty plush toys. Established in 1976, Trade West has 30 employees, half of whom are hired under a special program for the mentally handicapped. Trade West was named Exporter of the Year in Hawaii in 1995.

CIRCA Information Technologies, Inc., is a software development company that has provided information services and solutions to the distribution and assemble-to-order marketplace for over 17 years. CIRCA's Client/Server tools provide a cutting-edge database, cross-platform flexibility, and a state-of-the-art graphical user interface. In addition to Warehouse Management, Time and Attendance, and Procurement Management, CIRCA's Client/Server tool kit includes solutions such as WorkFlow, Inventory Locator, and custom labeling systems. CIRCA's headquarters are in Downey, CA.

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